An experiment using Rokeach's beliefs theory to determine the effectiveness of advertisements in attracting attention and changing brand preference

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Simmons, Jane Marleen

Date: 1974

Subjects: Rokeach, Milton
Advertising, Magazine

Program of Study: Communication Arts, Advertising

Degree Level: Masters

Language: English

Pages: 3, ix, 114 leaves

Permalink: https://doi.org/doi:10.25335/M5HX15T1Q