Perception versus reality : a comprehensive examination of brand quality dynamics, market signaling, and performance interfaces

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Akdeniz, Melike Billur

Date: 2009

Subjects: Quality of products
Quality of products--Public opinion
Consumers--Attitudes
Brand name products
Information asymmetry

Program of Study: Marketing

Degree Level: Doctoral

Language: English

Pages: x, 168 pages

ISBN: 9781109413649

Permalink: https://doi.org/doi:10.25335/M5599Z55C