Formative research on the role of self-efficacy in an alcohol information campaign : a social marketing approach

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Anderson, Ronald Bruce

Date: 1986

Subjects: Advertising, Public service
Drunk driving--Prevention
Self-perception
Television advertising

Program of Study: Communication Arts and Sciences

Degree Level: Doctoral

Language: English

Pages: x, 144 pages

Permalink: https://doi.org/doi:10.25335/M59W0941T