Advertising media selection with PC based linear programming software for tourism and travel organizations

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Sullivan, Sean Arthur

Date: 1991

Subjects: Advertising media planning
Advertising--Tourism
Tourism

Program of Study: Park and Recreation Resources

Degree Level: Masters

Language: English

Pages: viii, 215 pages

Permalink: https://doi.org/doi:10.25335/M50863B76