Advertising clutter and its impact on brand equity

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Ha, Louisa Shu Ying

Date: 1994

Subjects: Advertising--Brand name products
Brand choice
Brand name products

Program of Study: Communication Arts and Sciences

Degree Level: Doctoral

Language: English

Pages: xii, 248 pages

Permalink: https://doi.org/doi:10.25335/M5930P221