Toward a predictive model of brand preference : the relationship of product involvement, symbolic brand image and self-congruity

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Chung, Jae-Eun

Date: 1995

Subjects: Brand choice
Consumers' preferences
Motivation research (Marketing)

Program of Study

Degree Level: Masters

Language: English

Pages: x, 96 pages

Permalink: https://doi.org/doi:10.25335/M5BG2HF0S