The effects of attitude toward the ad on attitude toward the brand : the moderating role of delay and repetition

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Pashupati, Kartik

Date: 1996

Subjects: Advertising
Branding (Marketing)
Consumers--Attitudes

Program of Study: Mass Media Program, Communication Arts and Sciences

Degree Level: Doctoral

Language: English

Pages: xiii, 131 pages