The effectiveness of the use of fear appeals depicting legal and physical consequences in anti-drunk driving television public service announcements

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Bang, Hae-Kyong

Date: 1993

Subjects: Advertising, Public service
Drunk driving--Prevention
Fear
Television advertising

Program of Study: Advertising

Degree Level: Doctoral

Language: English

Pages: ix, 144 pages

Permalink: https://doi.org/doi:10.25335/M5NK36D57