The impact of couponing on brand image over repeated exposure : an experimental analysis

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Brezen, Tamara Suzanne

Date: 1986

Subjects: Advertising--Brand name products
Brand choice
Coupons (Retail trade)

Program of Study: Communication Arts and Sciences--Mass Media

Degree Level: Doctoral

Language: English

Pages: ix, 269 pages

Permalink: https://doi.org/doi:10.25335/M5TX35G7P