Advertising in interactive television : how audiences' interactions with ads affect perceptions of programs and brands

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Lee, Joo-Hyun

Date: 2003

Subjects: Advertising media planning
Interactive television

Program of Study: Advertising

Degree Level: Doctoral

Language: English

Pages: xiv, 195 pages