The heuristic and systematic processing of brand attributes and neutral information sources in the decision to see a film at the theater

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Ward, William J. (William Jeffrey)

Date: 2007

Subjects: Brand choice
Consumer behavior--Psychological aspects
Motion picture audiences--Psychology
Motivation research (Marketing)
Middle West

Program of Study: Mass Media Program

Degree Level: Doctoral

Language: English

Pages: ix, 111 pages