"With social media's increasing focus, many organizations have started to attempt to implement communication to reach a wider audience. This is especially seen in scientific governmental organizations, such as the Bureau of Ocean Energy Management, yet there is still confusion over best practices to utilize social media. This project stems from the need to see how BOEM is currently utilizing social media to communicate with the general public, and how to increase communication practices. Through adapting tried and true external communication audit theory and practices, the outlined method allows for an analysis of both Facebook and Twitter posts. By reviewing these results through the lens of Pielke's Four Idealized Roles of Science Communication, recommendations can be made for increased communication not only for BOEM, but for other scientific governmental organizations as well."--Page ii.
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