An analysis of the effectiveness of post-transaction communications in reducing cognitive dissonance

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Hunt, Shelby D.

Date: 1968

Subjects: Cognitive dissonance
Marketing

Program of Study: Marketing and Transportation

Degree Level: Doctoral

Language: English

Pages: 3, viii, 134 pages

Permalink: https://doi.org/doi:10.25335/M52J68J0Z