This study explores the role of race and identity in Black women entrepreneurship and how each of these play a part when developing content for online audiences. The purpose of this study was to better understand how our intersecting identities are important to draw upon or consider, when conducting research in work-place studies or entrepreneurship for technical and professional communication scholars. And with the rise of digital platforms, I wanted to better understand if the entrepreneurial journey factors into the design process of developing content for online audiences. To answer these questions, I used a narrative inquiry approach to conduct 5 separate interviews for each of my participants. The purpose of the interviews was to amplify the voices of each of my participants drawing from Patricia Hill Collins and the Combahee River Collective’s Black feminist theory. I then conducted a content analysis of 3 images from each of my participants business Instagram profiles, to demonstrate how design and cultural background can play a role in developing content. The results from this study revealed 3 major outcomes from each of the interviews and 4 emerging themes in the images used for all 5 participants content analysis of Instagram. Together, the themes and outcomes show a direct correction of race, culture, and design in content strategy. Using this data, I was able to develop tenets to help scholars and practitioners imagine a culturally centered design framework for developing content for diverse audiences and situations.
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