Tough love is often discussed in sport, but there is not a clear understanding of what tough love is, which tough love behaviors are commonly used by coaches and how effective they are, or which factors may influence the effectiveness of tough love strategies. Additionally, tough love may cross over into abuse or maltreatment if approached incorrectly. The purpose of this study was to propose a definition of tough love coaching, identify effective tough love strategies, determine whether tough love coaching can be inappropriate or harmful to the athlete, and identify individual factors that influence the way in which tough love is received by athletes. This study adopted a basic interpretive approach to qualitative research by using semi-structured interviews to investigate athletes’ experiences with and feelings toward tough love in sport. Specifically, in-depth interviews were conducted with 12 current and former athletes (three males, nine females) ranging in age from 18 to 27 who had or were participating in a variety of sports. Thematic analysis was conducted on the transcribed interviews to identify relevant themes, subthemes and categories in the data. Four major results were found. First, a definition of tough love coaching was proposed. Second, examples of effective, ineffective, and harmful tough love strategies were provided. Third, factors perceved to influence tough love’s effectiveness were identified, including the coach-athlete relationship, coach demographics, athlete characteristics, sport demographics, encouragement and support, clear feedback, frequency of use, motivational climate, and privacy. Fourth, the “line” between tough love and harmful or abusive coaching was identified. Results are discussed relative to the coaching feedback and approaches as well as maltreatment in sport reseach literature.
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