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Showing 1 to 20 of 39 results

The Charlevoix cook book

The Charlevoix cook book

Text (1900)

Part of Feeding Michigan

Eleven case studies in broadcasting sales based on actual station problems

Eleven case studies in broadcasting sales based on actual station problems

Steinruck, Howard Cooper

Text (1971)

Part of Electronic Theses & Dissertations

Too much sugar? The role of regulatory focus, consideration of future consequences, and processing fluency in the effects of ad framing on the intention to control sugar intake

Too much sugar? The role of regulatory focus, consideration of future consequences, and processing fluency in the effects of ad framing on the intention to control sugar intake

Li, Kang (Graduate of Michigan State University)

Text (2016)

Part of Electronic Theses & Dissertations

The impact of advertising themes on brand choice of color television sets : an exploratory survey of the Lansing major metropolitan market

Boedecker, Karl A., 1945-

Text (1974)

Part of Electronic Theses & Dissertations

Selling ourselves : transnationalistic myths and symbols in Polish-American advertising, 1990-2005

Selling ourselves : transnationalistic myths and symbols in Polish-American advertising, 1990-2005

Johnson, Jeffrey K., 1972-

Text (2008)

Part of Electronic Theses & Dissertations

Informational, transformational and transportational advertising strategies

Informational, transformational and transportational advertising strategies

Deng, Tao (Graduate of Michigan State University)

Text (2019)

Part of Electronic Theses & Dissertations

Advertising and sustainable competitive advantage in the small firm

Advertising and sustainable competitive advantage in the small firm

Harris, Sally Ann

Text (2000)

Part of Electronic Theses & Dissertations

Advertising intensity and market concentration within selected product categories

Advertising intensity and market concentration within selected product categories

Lancaster, Kent Michael

Text (1979)

Part of Electronic Theses & Dissertations

The congruent effects of co-branding green, ecologically-friendly ads

The congruent effects of co-branding green, ecologically-friendly ads

Jamar, Patrick John

Text (2020)

Part of Electronic Theses & Dissertations

Manifestation of the visual left-right imbalance phenomenon in the perception of selected advertisements

Manifestation of the visual left-right imbalance phenomenon in the perception of selected advertisements

Vlahos, Mantha Stella, 1947-

Text (1969)

Part of Electronic Theses & Dissertations

Memorable messages, family communication patterns and trust in food advertisements

Memorable messages, family communication patterns and trust in food advertisements

Text (2015)

Part of Electronic Theses & Dissertations

The effect of product experience, involvement and attitude- object-specificity in advertising on overall attitude, attitude toward the act, and behavioral intention : an experimental study

The effect of product experience, involvement and attitude- object-specificity in advertising on overall attitude, attitude toward the act, and behavioral intention : an experimental study

Maiville, Mark S.

Text (1993)

Part of Electronic Theses & Dissertations

An investigation of the interaction of advertising, pricing and quality on sales response

An investigation of the interaction of advertising, pricing and quality on sales response

Jackson, Eric Charles

Text (2004)

Part of Electronic Theses & Dissertations

Should professional architects be permitted to advertise?

Should professional architects be permitted to advertise?

Miller, John Stephen

Text (1969)

Part of Electronic Theses & Dissertations

The role of television advertising in acculturation : a media system dependency approach

The role of television advertising in acculturation : a media system dependency approach

Alman, Karen Champagnie

Text (1993)

Part of Electronic Theses & Dissertations

Consumers' perception of quality and estimation of retail price given the information cues of country of origin, store image and the Buy American campaign

Consumers' perception of quality and estimation of retail price given the information cues of country of origin, store image and the Buy American campaign

Text (1986)

Part of Electronic Theses & Dissertations

Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?

Text (2016)

Part of Electronic Theses & Dissertations

An empirical estimation of the advertising response function

An empirical estimation of the advertising response function

Schultz, Don E.

Text (1977)

Part of Electronic Theses & Dissertations

An exploratory look at a multivariate approach to retail price dispersion

An exploratory look at a multivariate approach to retail price dispersion

Schleede, John M.

Text (1978)

Part of Electronic Theses & Dissertations

A pretest model of advertising effectiveness : the mediating effects of involvement, picture, and message

A pretest model of advertising effectiveness : the mediating effects of involvement, picture, and message

Text (1991)

Part of Electronic Theses & Dissertations