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Advertising in interactive television : how audiences' interactions with ads affect perceptions of programs and brands

Advertising in interactive television : how audiences' interactions with ads affect perceptions of programs and brands

Text (2003)

Part of Electronic Theses & Dissertations

The effects of banner ad size and time cost on brand attitude and click-through

Text (2001)

Part of Electronic Theses & Dissertations

Advertising media selection with PC based linear programming software for tourism and travel organizations

Advertising media selection with PC based linear programming software for tourism and travel organizations

Sullivan, Sean Arthur

Text (1991)

Part of Electronic Theses & Dissertations

Predicting the use of online video advertising : using the theory of planned behavior

Predicting the use of online video advertising : using the theory of planned behavior

Text (2008)

Part of Electronic Theses & Dissertations

Breaking points and the role of the print visual in public service communication campaigns

Breaking points and the role of the print visual in public service communication campaigns

González, Verónica

Text (1994)

Part of Electronic Theses & Dissertations