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Managing brands as a resource : a study of Hollywood film franchises

Managing brands as a resource : a study of Hollywood film franchises

Chaffin, Thomas Daniel

Text (2015)

Part of Electronic Theses & Dissertations

Sources and consequences of brand equity in the automotive industry

Townsend, Janell D.

Text (2005)

Part of Electronic Theses & Dissertations

Perception versus reality : a comprehensive examination of brand quality dynamics, market signaling, and performance interfaces

Akdeniz, Melike Billur

Text (2009)

Part of Electronic Theses & Dissertations

Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?

Text (2016)

Part of Electronic Theses & Dissertations

Empirical investigation of the relationship between attitudes toward advertisements and attitudes toward brands over time

Empirical investigation of the relationship between attitudes toward advertisements and attitudes toward brands over time

Text (1990)

Part of Electronic Theses & Dissertations

An exploratory look at a multivariate approach to retail price dispersion

An exploratory look at a multivariate approach to retail price dispersion

Schleede, John M.

Text (1978)

Part of Electronic Theses & Dissertations

Intention to share promotional offers in brand social communities : the role of perceived transaction and social value

Text (2010)

Part of Electronic Theses & Dissertations

Asset sales and product markets

Asset sales and product markets

Kwon, Kyoung-min

Text (2012)

Part of Electronic Theses & Dissertations

Advertising clutter and its impact on brand equity

Ha, Louisa Shu Ying

Text (1994)

Part of Electronic Theses & Dissertations