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Subject: Brand choice
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Language: English
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Collection
Electronic Theses & Dissertations
15
Material Type
Theses
15
Copyright Status
In Copyright
15
Subject
Advertising
1
Advertising media planning
1
Advertising--Brand name products
2
Brand name products
3
Branding (Marketing)
1
Business logistics
1
Communication
1
Computer animation
1
Consumer behavior
3
Consumer behavior--Psychological aspects
1
Consumer complaints
1
Consumers
1
Consumers' preferences
8
Consumers--Attitudes
1
Coupons (Retail trade)
1
Customer services
1
Design--Human factors
1
Experiential learning
1
Frozen poultry
1
Groceries
1
Influence (Psychology)
1
Information technology
1
Internet advertising
1
Internet marketing
1
Marketing
2
Middle West
2
Motion picture audiences--Psychology
1
Motivation research (Marketing)
3
Personality
1
Prices
1
Psychological aspects
1
Purchasing
1
Quality of products
1
Reliability
1
Risk-taking (Psychology)
1
Self-perception
1
Social media
1
Three-dimensional display systems
1
United States
1
Value analysis (Cost control)
1
Wholesale trade
1
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The heuristic and systematic processing of brand attributes and neutral information sources in the decision to see a film at the theater
Ward, William J. (William Jeffrey)
Text (2007)
Part of
Electronic Theses & Dissertations
An investigation of wholesale buyer reaction to manufacturer customer service failures in the grocery channel
Bennion, Marcus Lyndsay
Text (1980)
Part of
Electronic Theses & Dissertations
The influence of brands upon consumer preferences for frozen, whole turkey
Makens, James Clarence
Text (1963)
Part of
Electronic Theses & Dissertations
The effects of banner ad size and time cost on brand attitude and click-through
Ahn, Euijin
Text (2001)
Part of
Electronic Theses & Dissertations
Understanding product attachment and expected product lifetime by extending Technology Acceptance Model (TAM) with product personalization and Innovation Diffusion Theory (IDT)
Yun, Younghwa
Text (2013)
Part of
Electronic Theses & Dissertations
Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?
Carassi, Mark
Text (2016)
Part of
Electronic Theses & Dissertations
A dual processing model of virtual experience
Lee, Ki-Young
Text (2006)
Part of
Electronic Theses & Dissertations
The impact of couponing on brand image over repeated exposure : an experimental analysis
Brezen, Tamara Suzanne
Text (1986)
Part of
Electronic Theses & Dissertations
Intention to share promotional offers in brand social communities : the role of perceived transaction and social value
Lee, Sung-Mi
Text (2010)
Part of
Electronic Theses & Dissertations
A path analysis of personality and its influence on brand choice
Reidenbach, R. Eric
Text (1979)
Part of
Electronic Theses & Dissertations
The impact of self-congruity and identification on consumers' purchase intention for character licensed merchandise
Wang, Chung-Hsuan
Text (2012)
Part of
Electronic Theses & Dissertations
A survey of consumer characteristics and perceived risk as they relate to generic shopping
Axelrad, Beth
Text (1980)
Part of
Electronic Theses & Dissertations
Toward a predictive model of brand preference : the relationship of product involvement, symbolic brand image and self-congruity
Chung, Jae-Eun
Text (1995)
Part of
Electronic Theses & Dissertations
Advertising clutter and its impact on brand equity
Ha, Louisa Shu Ying
Text (1994)
Part of
Electronic Theses & Dissertations
The effects of familiarity and similarity on psychological distance toward trustworthiness of an online company
Lee, Jin Kyun
Text (2005)
Part of
Electronic Theses & Dissertations
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