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The influence of brands upon consumer preferences for frozen, whole turkey

The influence of brands upon consumer preferences for frozen, whole turkey

Makens, James Clarence

Text (1963)

Part of Electronic Theses & Dissertations

Understanding product attachment and expected product lifetime by extending Technology Acceptance Model (TAM) with product personalization and Innovation Diffusion Theory (IDT)

Understanding product attachment and expected product lifetime by extending Technology Acceptance Model (TAM) with product personalization and Innovation Diffusion Theory (IDT)

Text (2013)

Part of Electronic Theses & Dissertations

Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?

Text (2016)

Part of Electronic Theses & Dissertations

A dual processing model of virtual experience

A dual processing model of virtual experience

Text (2006)

Part of Electronic Theses & Dissertations

A path analysis of personality and its influence on brand choice

Reidenbach, R. Eric

Text (1979)

Part of Electronic Theses & Dissertations

The impact of self-congruity and identification on consumers' purchase intention for character licensed merchandise

The impact of self-congruity and identification on consumers' purchase intention for character licensed merchandise

Wang, Chung-Hsuan

Text (2012)

Part of Electronic Theses & Dissertations

A survey of consumer characteristics and perceived risk as they relate to generic shopping

A survey of consumer characteristics and perceived risk as they relate to generic shopping

Text (1980)

Part of Electronic Theses & Dissertations

Toward a predictive model of brand preference : the relationship of product involvement, symbolic brand image and self-congruity

Text (1995)

Part of Electronic Theses & Dissertations