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Collection: Electronic Theses & Dissertations
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Subject: Advertising, Public service
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Material Type: Theses
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Collection
Electronic Theses & Dissertations
8
Language
English
8
Copyright Status
In Copyright
8
Subject
Advertising media planning
1
Animal rights movement
1
Aversion
1
Donation of organs, tissues, etc--Public opinion
1
Drunk driving--Prevention
2
Endangered species--Public opinion
1
European Union
1
Fear
1
Fund raising--Psychological aspects
1
Michigan--East Lansing
1
Middle West
1
Nonprofit organizations--Marketing
1
Persuasion (Psychology)
2
Psychological aspects
1
Public opinion
1
Self-perception
1
Social marketing
1
Television advertising
3
Undergraduates
2
United States
1
Virtual reality
1
Visual communication
1
Wit and humor in advertising
1
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Nurturing nature in virtual reality : a study of public service experiences and their effects on environmental attitudes and behavioral intentions
Ball, Christopher (Christopher Alan)
Text (2019)
Part of
Electronic Theses & Dissertations
The effect of humor on memory and reactance in public service announcements
Glazer, Edward Lawrence
Text (2004)
Part of
Electronic Theses & Dissertations
The effectiveness of the use of fear appeals depicting legal and physical consequences in anti-drunk driving television public service announcements
Bang, Hae-Kyong
Text (1993)
Part of
Electronic Theses & Dissertations
Breaking points and the role of the print visual in public service communication campaigns
González, Verónica
Text (1994)
Part of
Electronic Theses & Dissertations
Formative research on the role of self-efficacy in an alcohol information campaign : a social marketing approach
Anderson, Ronald Bruce
Text (1986)
Part of
Electronic Theses & Dissertations
Operationalizing key constructs of construal level theory to maximize donor generosity toward advertising messages
Dedeaux, Clay Steven
Text (2009)
Part of
Electronic Theses & Dissertations
The persuasive impact of disgust-provoking images in animal-rights campaigns
Fristoe, Chelsea
Text (2010)
Part of
Electronic Theses & Dissertations
Influence of messages on intentions critical to organ donation : the application of construal level theory and theory of planned behavior
Yun, Doshik
Text (2010)
Part of
Electronic Theses & Dissertations
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