Michigan State University Home
Selected facets
Collection: Electronic Theses & Dissertations
×
Subject: Advertising--Research
×

Search results

Showing 1 to 5 of 5 results
An empirical estimation of the advertising response function
An empirical estimation of the advertising response function
Schultz, Don E.
Text (1977)
Part of Electronic Theses & Dissertations
In Copyright
The role of motorsports involvement on motorsports media usage : an analysis of industry-developed measures
The role of motorsports involvement on motorsports media usage : an analysis of industry-developed measures
Ziske, Molly Catherine
Text (2003)
Part of Electronic Theses & Dissertations
In Copyright
Behavior situations : a theory base for lifestyle and psychographic research
Behavior situations : a theory base for lifestyle and psychographic research
Sikorski, Richard J.
Text (1975)
Part of Electronic Theses & Dissertations
In Copyright
A Q-study in role identification using a sample of advertising photographs
A Q-study in role identification using a sample of advertising photographs
Koch-Weser, Elke
Text (1961)
Part of Electronic Theses & Dissertations
In Copyright
Communications patterns and effect in super market choice
Communications patterns and effect in super market choice
Atkin, Kenward Louis
Text (1961)
Part of Electronic Theses & Dissertations
In Copyright